As the film gets into more festivals, the analytics of the website's usage can give an overview of the user's interests and guide us to locations where the film could be represented.
Hotjar tool allows keeping an eye on the usability of the website. Using heatmaps and recordings of user interactions can help point to any mistakes or demands that users might have.
The design of the website was supposed to be very basic using a simple HTML template. However, as more and more ideas were coming up I ended up redesigning and reimplementing it from scratch. Most of the work was put into UI design (in collaboration with the producer) and implementation of custom elements & styles.
Knowing that internet users mostly use their portable devices to browse the internet, it was evident that Lui Lack needs to have a responsive design. Lui Lack audience will most likely be browsing the pages before or after the film screening on their phone, maybe at home in their cozy couch using their tablet. Luilack.com is ready for any device.
Experience the process of making the film, hear the soundtracks, learn about the characters and see what people write about Lui Lack. The museum is always open.
